Email Marketing: How to Make It Work In 2020

by DigiFogs | On July 23, 2020 | Under Marketing

email marketing

Sending an email is one of the oldest methods of communication that is commonly used for a variety of purposes. Approximately 281 billion emails were sent and received each day (on average) in 2018 and the figure is expected to cross ‘347 billion emails per day’ mark in 2022, according to Statista.com

First of all, we have to understand why 2020 is going to be different for email marketing. Secondly, there is a need to mention some tips. This article explains tips and tricks to drive results through email marketing in 2020. Continue reading if you want to use direct marketing power to grow your business.

Email Marketing Still Works

“40 Years have done to send the first marketing email by Gary Thuerk from the company Digital Equipment Corporation,” wrote Forbes.com. It was the first time when an email tried to promote a company to about 400 employees of ARPANET.

This more than 40 years old method of online marketing is still in practice and touching its peak these days. Marketing emails are quite common these days and that is why they have lost the appeal.

Some digital marketing experts are of the view that it is no longer an effective method of promotion. At the same time, some people are getting promising results from email marketing campaigns.

Email Marketing Predictions for 2020

Making a strategy for your email marketing campaigns is an important thing to do. Doing so, one can run effective campaigns, monitor progress, and optimize results.

You can apply forward-thinking to craft a strategy for your upcoming digital campaigns. As per CampaignMonitor.com, these are some predictions to know:

Optimization for mobile screens

Your email will most probably be read on a mobile device. Make sure it opens well on phones.

Marketing messages designed for dark mode

To optimize your emails for mobile devices, you can choose a dark theme for your emails.

Email accessibility through minimalist layouts

If you use templates or custom email layouts, make sure they are simple, sparse, and smart.

Social media integration through user-generated content

Just like web pages, emails can be integrated with your social media accounts. It makes emails better.

Customer feedback, ratings, and reviews

Your marketing message can be empowered by reviews, ratings, and feedback from past customers.

Inclusion of animation and video assets

Using some words is fine but including animations can make your email engaging and interesting.

A focus on brand storytelling

People like to read stories. You can mold your email in the form of a story to grab their attention.

9 Email Marketing Best Practices for 2020

Trends change and change tricks. Stay in touch with the latest email marketing updates. SocialMediaToday.com has highlighted the following 9 best practices for email marketing.

  1. Truly connect with your audience 

Make sure you develop a bond with your audience first. Then try to promote your thing.

  1. Customize your blasts

You are selling to humans and not all people in your audience are the same. Personalize your emails.

  1. Grab your audience’s attention

Use innovative and artistic ways to grab people’s attention. Use more than words.

  1. State a clear call-to-action

People may not be able to know what you want them to do. So make your call-to-action clear.

  1. Limit your email blasts

Do not be like those that send emails every day. Give your audience some space; weekly is fine.

  1. Craft catchy subject lines or headlines

Witty, playful, and joyful headlines and subject lines still work. So make something amusing.

  1. Make sure your emails are mobile-friendly

Follow the subject line and email formatting guidelines for mobile devices while crafting your emails.

  1. Write professional emails

Some fun may not hurt your reader but make the most parts of your email should be professional.

  1. Build an inclusive community 

Instead of selling in each of your emails, you can use some of your emails to build a community.

Are You Ready to Start Your First Campaign?

If you want to promote a product, service, campaign, or a concept, you can use direct emails to convey your message.

You have read methods using which you can make your email marketing campaigns successful. In the end, we can say that marketing emails can be helpful in 2020 if you follow the latest trends and tricks.

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